About Us
We dig deep, asking the right questions to uncover the essence of behaviour, motivations, and needs.
At the Cultural Intelligence Hub, we’re passionate about bringing racially diverse audiences to life for the organisations we collaborate with.
About Us
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Creative consultancy
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Cultural sense-checking of tone, style and content
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Creative styling, talent assistance and management
Our deep understanding of cultural behaviours and nuances provides creative teams with essential support services:
At the Cultural Intelligence Hub, we’re passionate about bringing racially diverse audiences to life for the organisations we collaborate with.
We dig deep, asking the right questions to uncover the essence of behaviour, motivations, and needs.
Strategy & Delivery
Patricia Macauley
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With 25 years of expertise in insight research, Jag Poonia specialises in racially diverse audiences. She excels at uncovering attitudes, motivations, and behaviours through in-depth engagement with both internal and external consumers. Jag is all about finding the nuggets of insight that make all the difference, and drive impactful marketing, policy, and communication decisions, ensuring that diverse voices are heard and considered in every strategy
Patricia Macauley is a communications expert with over 20 years of experience in multicultural marketing and PR. She has been pivotal in government communications, driving high-profile behaviour change campaigns that resonate across diverse communities. Her strategic insight and delivery excellence ensure impactful messaging that engages and inspires positive change.
Research & Insight
Jag Poonia
With 25 years of expertise in insight research, Jag Poonia specialises in racially diverse audiences. She excels at uncovering attitudes, motivations, and behaviours through in-depth engagement with both internal and external consumers. Jag is all about finding the nuggets of insight that make all the difference, and drive impactful marketing, policy, and communication decisions, ensuring that diverse voices are heard and considered in every strategy
With 25 years of expertise in insight research, Jag Poonia specialises in racially diverse audiences. She excels at uncovering attitudes, motivations, and behaviours through in-depth engagement with both internal and external consumers. Jag is all about finding the nuggets of insight that make all the difference, and drive impactful marketing, policy, and communication decisions, ensuring that diverse voices are heard and considered in every strategy.
Patricia Macauley is a communications expert with over 20 years of experience in multicultural marketing and PR. She has been pivotal in government
communications, driving
driving high-profile
Our Founders
behaviour change campaigns that resonate across diverse communities. Her strategic insight and delivery excellence ensure impactful messaging that engages and inspires positive change.
Our Founders
Patricia Macauley
Strategy & Delivery
Patricia Macauley is a communications expert with over 20 years of experience in multicultural marketing and PR. She has been pivotal in government communications, driving high-profile behaviour
change campaigns that resonate across diverse communities. Her strategic insight and delivery excellence ensure impactful messaging that engages and inspires positive change.
Jag Pooina
Research & Insight
With 25 years of expertise in insight research, Jag Poonia specialises in racially diverse audiences. She excels at uncovering attitudes, motivations, and behaviours through in-depth engagement
with both internal and external consumers. Jag is all about finding the nuggets of insight that make all the difference, and drive impactful marketing, policy, and communication decisions, ensuring that diverse voices are heard and considered in every strategy.
Multicultural Marketing Consultancy
Helping organisations connect effectively with multicultural communities across the UK, with the mission to improve lives and reduce inequalities.
Our Sister Agencies
Ethnic Dimension
Multicultural Marketing Consultancy
Helping organisations connect effectively with multicultural communities across the UK, with the mission to improve lives and reduce inequalities.
Multicultural Marketing Consultancy
Helping organisations connect effectively with multicultural communities across the UK, with the mission to improve lives and reduce inequalities.
Multicultural Marketing Consultancy
Helping organisations connect effectively with multicultural communities across the UK, with the mission to improve lives and reduce inequalities.
Specialists in insightful and practical research and consultancy among multicultural and diverse communities.
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Get in touch to connect with racially diverse audiences and keep pace with the UK’s changing multicultural landscape. Use our contact form, give us a call or email us at:
Phone: +44(0)207 859 4337
Email: info@cihub.uk
Contact Us
Testimonials
Samantha Turner
Dementia Community Champions Manager
Cultural Intelligence Hub was instrumental in helping us engage the South Asian community during our 2022 pilot of the Dementia Community Champions programme, which focused on underserved groups.
As we prepare for a 2026 launch tailored to the Black community, their expert guidance in community engagement, partnership building, and recruitment remains invaluable. Their contribution continues to shape the success of our work and our mission to reduce health inequalities.
Ramzy Alwakeel, Deputy Director
As part of our coverage of the anniversary of the 2024 summer riots, we wanted to run a series of community panels with Muslims in Rotherham. Cultural Intelligence Hub organised and ran these sessions brilliantly.
Their sensitive approach uncovered deep insights into residents' ongoing fears and the support they had received - insights we couldn’t have gained without Cultural Intelligence Hub's professionalism and expertise.