putting multicultural audiences
at the heart of your thinking
A MULTICULTURAL
INSIGHT & COMMUNICATIONS CONSULTANCY
Working with multicultural consumers and Black Asian and Minority Ethnic (BAME) staff,
we help organisations better reflect Britain’s changing multicultural landscape.
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We Inform, Empower and Engage.
INFORM
EMPOWER
ENGAGE
We help improve clients' knowledge and insight of multicultural audiences. Understanding of attitudes, behaviours and motivations, will better inform your business decisions.
By building skills and confidence in reaching and engaging BAME talent and multicultural consumers, we help our clients unlock and optimise business opportunities.
Insight-led and culturally appropriate routes of engagement that create meaningful connections with multicultural audiences and deliver positive outcomes for our clients.
DID YOU KNOW?
OUR SERVICES
We take our clients on a journey, navigating them through the multicultural maze.
It’s all about bringing ethnic communities to life, uncovering the cultural nuances and adding colour to all that we do.
We bring together insight research, PR and marketing; all under one roof. By working with our clients strategically and tactically, we help them understand, reach and engage multicultural consumers.
The end goal: helping clients reap the opportunities that both multicultural consumers and talent can offer.
INSIGHT
Our research specialists provide a range of services amongst established and emerging communities:
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Qualitative, quantitative and ethnographic insight research
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Cultural insight workshops
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Community and stakeholder engagement
VALIDATION
STRATEGY
Our strategic experts have insight, experience and an understanding of commercial and communications requirements:
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Brand and strategic counsel
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Action planning workshops
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Ethnic diversity and inclusion training
COMMUNICATIONS
Our deep understanding of cultural behaviours and nuances can provide creative teams with a range of support services:
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Creative consultancy
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Cultural sense checking of tone, style and content
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Creative styling, talent assistance and management
With years of experience in creating and delivering innovative communications campaigns to reach target audiences:
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Internal communications
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Experiential marketing and Community outreach
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PR and Media relations
OUR LATEST PROJECTS
WELLCOME TRUST
01
ENGLAND & WALES
CRICKET BOARD
02
03
SLIMMING
WORLD
THE TEAM
We are a team of three dynamic and driven women… culturally intelligent, commercially savvy and we love what we do.
Professional, committed and passionate, we bring together a unique combination of skills, experience and creativity not available anywhere else in the marketplace.
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Jag Poonia
Research & Insight
23 years’ experience in insight research, specialising in multicultural audiences. Working with internal and external consumers to uncover attitudes, motivations and behaviours; using these to inform marketing, policy and communication decisions
Anjna Raheja
Strategy & Delivery
A seasoned marketer with extensive experience across the public, travel, lifestyle and corporate sectors. With a strong strategic view, she is a specialist in creating innovative and engaging 360° campaigns for both mainstream & ethnic clients.
Patricia Macauley
Strategy & Delivery
A communications expert with more than 15 years experience in multicultural marketing and PR. Patricia has played an integral role in government communications working on high profile behaviour change campaigns.
Cultural Intelligence Hub is a collaboration of like-minded experts that truly believe that successful businesses need to reflect society – be it internally in their team structure or externally in communications with their customers and clients.
Understanding and celebrating ethnic diversity and multiculturalism
is at the heart of what we do.
WHO WE'VE WORKED WITH
CONTACT US
Would you like to know more about the UK’s changing multicultural landscape and how we can help you reach new audiences?
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If you’d like to have a chat about our services then fill in the contact form or give us a call on +44 (0)20 7859 4337 and we’d be happy to help in any way we can.