putting multicultural audiences 

at the heart of your thinking


Working with multicultural consumers and Black Asian and Minority Ethnic (BAME) staff,

we help organisations better reflect Britain’s changing multicultural landscape.

We Inform, Empower and Engage.




We help improve clients' knowledge and insight of multicultural audiences. Understanding of attitudes, behaviours and motivations, will better inform your business decisions.

By building skills and confidence in reaching and engaging BAME talent and multicultural consumers, we help our clients unlock and optimise business opportunities.

Insight-led and culturally appropriate routes of engagement that create meaningful connections with multicultural audiences and deliver positive outcomes for our clients.



We take our clients on a journey, navigating them through the multicultural maze.

It’s all about bringing ethnic communities to life, uncovering the cultural nuances and adding colour to all  that we do.


We bring together insight research, PR and marketing; all under one roof. By working with our clients strategically and tactically, we help them understand, reach and engage multicultural consumers.


The end goal: helping clients reap the opportunities that both multicultural consumers           and talent can offer.


Our research specialists provide a range of services amongst established and emerging communities:

  • Qualitative, quantitative and ethnographic insight research

  • Cultural insight workshops

  • Community and stakeholder engagement


Our strategic experts have insight, experience and an understanding of commercial and communications requirements:

  • Brand and strategic counsel

  • Action planning workshops

  • Ethnic diversity and inclusion training


Our deep understanding of cultural behaviours and nuances can provide creative teams with a range of  support services:

  • Creative consultancy

  • Cultural sense checking of tone, style and content

  • Creative styling, talent assistance and management

With years of experience in creating and delivering innovative communications campaigns to reach target audiences:

  • Internal communications 

  • Experiential marketing and Community outreach

  • PR and Media relations



We are a team of three dynamic and driven women… culturally intelligent, commercially savvy and we love what we do. 


Professional, committed and passionate, we bring together a unique combination of skills, experience and creativity not available anywhere else in the marketplace.


Jag Poonia

Research & Insight

23 years’ experience in insight research, specialising in multicultural audiences. Working with internal and external consumers to uncover attitudes, motivations and behaviours; using these to inform marketing, policy and communication decisions

Anjna Raheja

Strategy & Delivery

A seasoned marketer with extensive experience across the public, travel, lifestyle and corporate sectors. With a strong strategic view, she is a specialist in creating innovative and engaging 360° campaigns for both mainstream & ethnic clients. 

Patricia Macauley

Strategy & Delivery

A communications expert with more than 15 years experience in multicultural marketing and PR. Patricia has played an integral role in government communications working on high profile behaviour change campaigns.


Cultural Intelligence Hub is a collaboration of like-minded experts that truly believe that successful businesses need to reflect society – be it internally in their team structure or externally in communications with their customers and clients.


Understanding and celebrating ethnic diversity and multiculturalism

is at the heart of what we do.




Would you like to know more about the UK’s changing multicultural landscape and how we can help you reach new audiences?

If you’d like to have a chat about our services then fill in the contact form or give us a call on +44 (0)20 7859 4337 and we’d be happy to help in any way we can.


T: +44 (0)207 859 4337

E: info@cihub.uk

© 2019 by Cultural Intelligence Hub Ltd. 

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