Slimming World recognised the importance of engaging BAME audiences to address health inequalities and offer an inclusive service.

 

A cultural insight session highlighted opportunities for Slimming World to increase their social impact and BAME membership. Following this, Slimming World tasked us to conduct a review of their business with the aim of recommending how they could better reach and engage BAME communities.

 

The review identified good practice that could be implemented across the country and key priorities, both short and long term.