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We empower organisations to connect authentically with diverse audiences, driving meaningful change and fostering inclusivity.
Cultural Intelligence Hub
A Multicultural Insight & Communications Consultancy
We’re passionate about bringing racially diverse audiences to life for the organisations we collaborate with. We dig deep, asking the right questions to uncover the essence of behaviour, motivations, and needs.
We help organisations better reflect Britain’s changing multicultural landscape, ensuring your message resonates with the diverse communities you serve.
Partnering with our clients, we translate these insights into impactful marketing, communications, and community engagement strategies tailored to resonate with diverse audiences.
Who We Are
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Cultural
We dive deep to uncover cultural insights that resonate with diverse audiences.
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Intelligence
Our expertise translates complex cultural insights into a clear strategy for internal and external audiences.
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OUR LEADERS
Patricia Macauley
Strategy & Delivery
Patricia Macauley is a communications expert with over 20 years of experience in multicultural marketing and PR. She has been pivotal in government communications, driving high-profile behaviour change campaigns that resonate across diverse communities.
Jag Poonia
Research & Insight
With 25 years of expertise in insight research, Jag Poonia specialises in racially diverse audiences. She excels at uncovering attitudes, motivations, and behaviours through in-depth engagement with both internal and external consumers.
WHAT WE DO
Inform
We enhance our clients' understanding of racially diverse audiences, providing valuable insights that inform smarter business decisions. A deeper comprehension of these communities leads to better strategies and more profitable outcomes.
Empower
By equipping clients with the skills and confidence to reach and engage racially diverse consumers, we unlock significant business opportunities. This focus not only boosts engagement but also enhances staff satisfaction and retention, creating a more inclusive workplace.
Engage
By equipping clients with the skills and confidence to reach and engage racially diverse consumers, we unlock significant business opportunities. This focus not only boosts engagement but also enhances staff satisfaction and retention, creating a more inclusive workplace.
Our Services
Together, we create tailored solutions that resonate with racially diverse communities and drive meaningful engagement.
Insight
Insight
Our research specialists offer a comprehensive suite of services for both established and emerging communities:
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Qualitative, quantitative, online, and ethnographic insight research
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Cultural insight workshops
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Community and stakeholder engagement
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Community participation and co-design
Evaluation
We conduct pre-communications assessments to gauge attitudes and behaviours to aid campaign and communication development.
Post-campaign, we evaluate the impact of communications on shifting attitudes and behaviours, ensuring effectiveness.
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Strategy
Our strategic experts combine insight and experience with an understanding of commercial and communications needs:
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Brand and strategic counsel
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Action planning workshops
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Ethnic diversity and inclusion training
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Validation
Our deep understanding of cultural behaviours and nuances provides creative teams with essential support services:
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Creative consultancy
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Cultural sense-checking of tone, style and content
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Creative styling, talent assistance and management
Who We've Worked With
Testimonials
Samantha Turner
Dementia Community Champions Manager
Cultural Intelligence Hub was instrumental in helping us engage the South Asian community during our 2022 pilot of the Dementia Community Champions programme, which focused on underserved groups.
As we prepare for a 2026 launch tailored to the Black community, their expert guidance in community engagement, partnership building, and recruitment remains invaluable. Their contribution continues to shape the success of our work and our mission to reduce health inequalities.
Ramzy Alwakeel, Deputy Director
As part of our coverage of the anniversary of the 2024 summer riots, we wanted to run a series of community panels with Muslims in Rotherham. Cultural Intelligence Hub organised and ran these sessions brilliantly.
Their sensitive approach uncovered deep insights into residents' ongoing fears and the support they had received - insights we couldn’t have gained without Cultural Intelligence Hub's professionalism and expertise.
Our Projects
Bridging Cultural Gaps, Building Lasting Success
Get in touch to connect with racially diverse audiences and keep pace with the UK’s changing multicultural landscape. Use our contact form, give us a call or email us at:
Phone: +44(0)207 859 4337
Email: info@cihub.uk
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